Coimbatore can be opened for a mineral water plant under some favorable conditions. This is the analysis of scope:
Market Demand:
Urbanization: Coimbatore is rapidly developing with urbanization, growing middle class and health consciousness, which is propelling demand for drinking water safe to consume.
Tourism & hospitality: Coimbatore is the gateway to hill resorts such as Ooty and Valparai. Hotels, restaurants, and resorts have constant needs of packaged water.
Industrial life: Due to the presence of a large number of textile and manufacturing facilities, there is always a need for packaged drinking water for factory workers and visitors.
Key Opportunities:
Off-the-shelf purchases: Chemists shops, provision stores, and hypermarkets see heavy off-the-shelf sales of mineral water.
Bulk supply: Local water companies have occasional bulk supply contracts from time to time from corporates, educational institutions, hospitals, and industries.
Private branding: You can sell water to event management companies or organizations ready to sell under their brand name.
Availability of industrial land and cheap labor cost.
Nearest to Tamil Nadu-Kerala state border would enable regional distribution.
Challenges to overcome:
ISI/BIS certification required and time-consuming.
Constant lab testing and approval of water source.
Well-established brand competition of Bisleri, Kinley, and local brands.
Initial investment (around ₹15–50 lakhs depending on size).